This one-year, alternating formation, after a BTS or a Bac +2, is attached to the CFA of St Paul-Bourdon-Blanc in Orléans and in partnership with MediaSchool in Boulogne-Billancourt.
The professional certification Communication and marketing digital project manager, European level 6, is aimed at profiles able to practice all or some of the following areas of activity:
– Conduct marketing studies based on prospective monitoring and qualification of the customer entity’s needs
– Design of the customer entity’s digital marketing plan and/or communication
– Steering the implementation and evaluation of the customer entity’s digital marketing and communication actions
Its purpose is to participate in the development of the aura of an organization (company, institution, association, etc.), managing the implementation of the strategic axes defined by its management at the operational level in order to foster the meeting between a product/service offer and its target audience.
24 places are available for this year in alternating, in Bachelor CMD, at the top pole Sainte Marguerite in Chambray les Tours.
Hold a BTS or Bac +2.
- Ability to work in a team environment
- Have interpersonal skills
- Organizational skills and a sense of responsibility
- Focus on media, social networks, trends.
Admission on file, interview, holder of a Bac +2.
Our journey terms
Duration of formation
- from September to August,
- 532 hours of training at the top pole Ste Marguerite
Type of contract
3 days in the company and 2 days/week and intensive weeks at the Ste Marguerite Pole (UFA)
Free for the alternants.
Support is provided by FRANCE COMPÉTENCES and managed by the skills operator (OPCO)
Number of participants
24 students maximum
Diversified training offering
Anchored in professional reality
Local and international partnerships
Skills block 1
Conduct of marketing studies based on prospective monitoring and qualification of the entity’s needs
Skills block 2
Design of the customer entity’s digital marketing plan and/or communication
Skills block 3
Management of the implementation of the customer entity’s digital marketing and communication actions
To obtain the certification, the candidate must cumulatively validate the 3 blocks of competencies constituting the certification.
The evaluation methods are carried out either on the basis of case studies (e.g.: several digital marketing and/or communication tools and supports based on a customer brief or specifications) either from individual or collective professional situations (e.g. a digital marketing plan and/ or communication, in the form of a client recommendation) or a summary note, mission report (e.g. conducting a marketing watch in the form of a trend study.)
Each block is certified and can be capitalized.
Présentation du pôle supérieur Ste Marguerite en vidéo.
Outline of studies
- Digital product manager
- Product manager
- Web marketing manager
- UX manager
- Digital communications manager
- Trade managerResponsable e-commerce
Journée Portes Ouvertes – janvier
Samedi 27 janvier 2024, 9h30-12h30, 1 rue Horizon Vert – Chambray
Samedi 14 octobre 2023, 10h-17h, palais des congrès Vinci de Tours, stand 49
Rencontre avec le concepteur du nouvel espace SFDA.lab
Entretien avec Benjamin HENRY, architecte…
2 semaines de stage obligatoires en 1re année et 12 semaines de stage en 2e année.