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Bachelor CMD/ Communication and marketing digital project manager

1 year- Alternating- Professional certification- Title RNCP N°TITRE RNCP N°36877 - Level 6 European

This one-year, alternating formation, after a BTS or a Bac +2, is attached to the CFA of St Paul-Bourdon-Blanc in Orléans and in partnership with MediaSchool in Boulogne-Billancourt.
The professional certification Communication and marketing digital project manager, European level 6, is aimed at profiles able to practice all or some of the following areas of activity:
– Conduct marketing studies based on prospective monitoring and qualification of the customer entity’s needs
– Design of the customer entity’s digital marketing plan and/or communication
– Steering the implementation and evaluation of the customer entity’s digital marketing and communication actions

Its purpose is to participate in the development of the aura of an organization (company, institution, association, etc.), managing the implementation of the strategic axes defined by its management at the operational level in order to foster the meeting between a product/service offer and its target audience.
24 places are available for this year in alternating, in Bachelor CMD, at the top pole Sainte Marguerite in Chambray les Tours.

Icône admission


Pre requisite

Hold a BTS or Bac +2.
- Ability to work in a team environment
- Have interpersonal skills
- Organizational skills and a sense of responsibility
- Focus on media, social networks, trends.

Admission requirements

Admission on file, interview, holder of a Bac +2.

Icône Objectifs pédagogiques

Our journey terms

Duration of formation

- from September to August,
- 532 hours of training at the top pole Ste Marguerite

Type of contract



3 days in the company and 2 days/week and intensive weeks at the Ste Marguerite Pole (UFA)

Formation price

Free for the alternants.
Support is provided by FRANCE COMPÉTENCES and managed by the skills operator (OPCO)

Number of participants

24 students maximum

Icône Atouts

Our strengths

Offre de formation diversifiée

Diversified training offering

Accompagnement personnalisé

Personalized support

Structure à taille humaine

Human-sized structure

Ancrage réalité professionnelle

Anchored in professional reality

Partenariats locaux et internationaux

Local and international partnerships

Icône Enseignement

Our teaching

Skills block 1

Conduct of marketing studies based on prospective monitoring and qualification of the entity’s needs

Skills block 2

Design of the customer entity’s digital marketing plan and/or communication

Skills block 3

Management of the implementation of the customer entity’s digital marketing and communication actions

Business project


To obtain the certification, the candidate must cumulatively validate the 3 blocks of competencies constituting the certification.

The evaluation methods are carried out either on the basis of case studies (e.g.: several digital marketing and/or communication tools and supports based on a customer brief or specifications) either from individual or collective professional situations (e.g. a digital marketing plan and/ or communication, in the form of a client recommendation) or a summary note, mission report (e.g. conducting a marketing watch in the form of a trend study.)

Each block is certified and can be capitalized.

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Présentation du pôle supérieur Ste Marguerite en vidéo.

Icône Schéma des études

Outline of studies

Schéma des études bachelor CMD
Icône Débouchés professionnels

Professional opportunities

  • Digital product manager
  • Product manager
  • Web marketing manager
  • UX manager
  • Digital communications manager
  • Trade managerResponsable e-commerce


Icône Stages

Les stages

2 semaines de stage obligatoires en 1re année et 12 semaines de stage en 2e année. 

Icône Localisation


Top pole Ste Marguerite

1 rue Horizon Vert
37176 Chambray-lès-Tours
Phone: +332 47 74 80 04
E-mail: alternance@sfda37.fr

If you have a disability, contact our coordinator at +337 67 48 62 02

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Certified level 6 in partnership with MediaSchool

© Photos : Headway, Siyuan et Kobu Agency – Unsplash, groupe scolaire St François d’Assise et DR

Je m'inscris

Contactez Madame CONSTANTIN : alternance@sfda37.fr
ou téléchargez le dossier de candidature

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