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BTS NDRC - Negotiation and Digitalization of Customer Relations

2 years- Graduate certificate- Education National- State diploma- Level 5 European- 120 ECTS

Grade 1 and 2: Full-time or alternate

The holder of the BTS Negotiation and Digitalization of Customer Relations is a sales manager, who takes charge of the overall customer relationship. He communicates and negotiates with the customer, uses and shares information, organizes and plans the activity and implements the commercial policy. It thus contributes to the company’s turnover growth. To carry out its missions, it must master information and communication technologies. The digitalization of commercial activities requires the holder of the training to invest commercial content related to the increased use of websites, applications and social networks. 24 places are available in 1st year, as well as in 2nd year, in BTS NDRC at the campus Ste Marguerite in Chambray-lès-Tours.

Icône admission


Pre requisite

Hold a general baccalaureate, professional baccalaureate, STMG or equivalent diploma.
- Oral and written communication skills
- Have interpersonal skills specific to the customer relations business lines
- Have the skills to work as a team to complete projects
- Have an appetite to argue, negotiate and value products
- Ability to evolve in digital and digitized environments

Icône Objectifs pédagogiques

Our educational objectives

To train future competent and invested professionals.

Icône Atouts

Our strengths

Offre de formation diversifiée

Diversified training offering

Accompagnement personnalisé

Personalized support

Structure à taille humaine

Human-sized structure

Ancrage réalité professionnelle

Anchored in professional reality

Partenariats locaux et internationaux

Local and international partnerships

Icône Enseignement

Our teaching

Project pedagogy

Projects rooted in professional reality to gain autonomy and responsibility

Active pedagogy

It is our students who speak best:

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Icône Schéma des études

Outline of studies

Schéma des études BTS NDRC
Picto Poursuite des études

Further studies

Icône Débouchés professionnels

Professional opportunities

  • Sales assistant
  • Customer-oriented
  • Head of Sales



New school year 2024, excluding MSC insurance, BVE contribution, Apel contributions:

– full time: €1,867

– Alternate: supported by OPCO


Icône Stages


14 to 16 weeks of mandatory internship including 4 consecutive weeks in 1st year.
Alternance BTS: not identified.

Icône Localisation


Campus Ste Marguerite

1 rue Horizon Vert
37176 Chambray-lès-Tours

BTS / Full time
Phone: +332 47 74 80 00
Email: secretariat.ensup@sfda37.fr

BTS / Alternate
Phone: +332 47 74 80 04
Email: alternance@sfda37.fr

Social Networks

Icône Instagram
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© Photos : Blake Wisz, Siyuan et Kobu Agency – Unsplash, groupe scolaire St François d’Assise et DR

Je m'inscris

Contactez Madame CONSTANTIN : alternance@sfda37.fr
ou téléchargez le dossier de candidature

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