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This one-year, alternating training or full time, after a BTS or a Bac +2, is attached to the CFA of St Paul-Bourdon-Blanc in Orléans and in partnership with the Collège Paris.
The professional certification Head of Development and Commercial Management, level 6 European, is aimed at profiles able to manage both the sales process with customers and prospects, and implement marketing actions in line with their market. The formation is built on a model alternating presence in formation centre and presence in company. During their formation, apprentices acquire skills to:

  • Analyse sales-marketing data and participate in the sales strategy,
  • Develop a customer portfolio (BtoB, major accounts),
  • Drive sales performance and deploy sales and customer marketing actions via traditional and digital channels, managing the sales team.

24 places are available for this year in alternating or full time, in Bachelor RDC FI, at the campus
Ste Marguerite in Chambray les Tours.

Icône admission


Pre requisite

-Hold a BTS or Bac +2.
- Oral and written communication skills
- Have interpersonal skills specific to the customer relations business lines
- Ability to work as a team to complete projects
- Have an appetite to argue, negotiate and value products
- Ability to evolve in digital and digitized environments

Admission requirements

- Être âgé de 16 à 29 ans (au-delà pour les personnes RQTH). - Admission on file, interview.
- Be 16 to 29 years old (beyond for RQTH people).

Icône Objectifs pédagogiques

Our journey terms

Duration of formation

- From September to August,
- 527,50 hours of training at the campus Ste Marguerite

Type of contract

Learning or full time


For alternate: 1 to 2 weeks in a company or at the campus Ste Marguerite (UFA)

Number of participants

24 students maximum

Icône Atouts

Our strengths

Offre de formation diversifiée

Diversified training offering

Accompagnement personnalisé

Personalized support

Structure à taille humaine

Human-sized structure

Ancrage réalité professionnelle

Anchored in professional reality

Partenariats locaux et internationaux

Local and international partnerships

Icône Enseignement

Our teaching

Skills block 1

Analyze your market and participate in the sales strategy.

Skills block 2

Develop a client portfolio

Skills block 3

Drive sales performance

Skills block 4

Manage the sales team

Play Video about Pôle supérieur Ste Marguerite

Présentation du campus Ste Marguerite en vidéo.

Icône Schéma des études

Outline of studies

Schéma des études bachelor RDC FI
Icône Débouchés professionnels

Professional opportunities

  • Sales manager
  • Business developper
  • Sales manager
  • Project manager
  • Commercial development
  • Business tie


Formation rate

2023/2024, excluding MSC insurance, BVE contribution:

– full time: €5,000

– Alternate: supported by OPCO


Icône Stages

Les stages

Full-time: 8 weeks.
Alternance: not identified

Icône Localisation


Campus Ste Marguerite

1 rue Horizon Vert
37176 Chambray-lès-Tours
Phone: +332 47 74 80 04
E-mail: alternance@sfda37.fr

Disability coordinator*
E-mail : vipericard@stpbb.org

*The training center welcomes individuals with disabilities, thereby aligning with the provisions of Law No. 2018-771 of September 5, 2018, concerning the freedom to choose one’s professional future. It offers:
• Facilities accessible to people with reduced mobility (PRM)
• Reception by a designated disability liaison
• Adaptation of the training program
• Close collaboration with partners and stakeholders involved in the training process.
The disability liaison:
• Provides personalized and tailored assistance as per individual needs
• Acts as a liaison with host organizations
• Ensures follow-up and support throughout the apprenticeship contract.

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Logo du centre de formation de Saint Paul Bourdon Blanc
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Certified in partnership with the COLLÈGE DE PARIS.
The Bachelor’s Degree in Responsable du Développement Commercial France et International is a level 6 qualification accredited by the National Directory of Professional Certifications (NSF Code 312p, as per the decision of the General Director of France Competences dated December 16, 2020).

© Photos : Adobe Stock, Siyuan et Kobu Agency – Unsplash, groupe scolaire St François d’Assise et DR

Je m'inscris

Contactez Madame CONSTANTIN : alternance@sfda37.fr
ou téléchargez le dossier de candidature

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