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This one-year, alternating training, after a BTS or a Bac +2, is attached to the CFA of St Paul-Bourdon-Blanc in Orléans and in partnership with the Collège Paris.
The professional certification Head of Development and Commercial Management, level 6 European, is aimed at profiles able to manage both the sales process with customers and prospects, and implement marketing actions in line with their market. The formation is built on a model alternating presence in formation centre and presence in company. During their formation, apprentices acquire skills to:

  • Analyse sales-marketing data and participate in the sales strategy,
  • Develop a customer portfolio (BtoB, major accounts),
  • Drive sales performance and deploy sales and customer marketing actions via traditional and digital channels, managing the sales team.

24 places are available for this year in alternating, in Bachelor RDPC, at the top pole
Ste Marguerite in Chambray les Tours.

Icône admission


Pre requisite

-Hold a BTS or Bac +2.
- Oral and written communication skills
- Have interpersonal skills specific to the customer relations business lines
- Ability to work as a team to complete projects
- Have an appetite to argue, negotiate and value products
- Ability to evolve in digital and digitized environments

Admission requirements

- Admission on file, interview, holder of a Bac +2.

Icône Objectifs pédagogiques

Our journey terms

Duration of formation

- From September to August,
- 527,50 hours of training at the top pole Ste Marguerite

Type of contract



1 to 2 weeks in a company or at the top pole Ste Marguerite (UFA)

Formation price

Free for the alternants.
Support is provided by FRANCE COMPÉTENCES and managed by the skills operator (OPCO)

Number of participants

24 students maximum

Icône Atouts

Our strengths

Offre de formation diversifiée

Diversified training offering

Accompagnement personnalisé

Personalized support

Structure à taille humaine

Human-sized structure

Ancrage réalité professionnelle

Anchored in professional reality

Partenariats locaux et internationaux

Local and international partnerships

Icône Enseignement

Our teaching

Skills block 1

Analyze your market and participate in the sales strategy.

Skills block 2

Develop a client portfolio

Skills block 3

Drive sales performance

Skills block 4

Manage the sales team

Play Video about Pôle supérieur Ste Marguerite

Présentation du pôle supérieur Ste Marguerite en vidéo.

Icône Schéma des études

Outline of studies

Schéma des études bachelor RDC FI
Icône Débouchés professionnels

Professional opportunities

  • Sales manager
  • Business developper
  • Sales manager
  • Project manager
  • Commercial development
  • Business tie


Icône Stages

Les stages

2 semaines de stage obligatoires en 1re année et 12 semaines de stage en 2e année. 

Icône Localisation


Top pole Ste Marguerite

1 rue Horizon Vert
37176 Chambray-lès-Tours
Phone: +332 47 74 80 04
E-mail: alternance@sfda37.fr

If you have a disability, contact our coordinator at +337 67 48 62 02

Logo du Collège de Paris
Logo du centre de formation de Saint Paul Bourdon Blanc

The title «Head of Development and Commercial Management» is for professional purposes, level 6 issued by ASCENCIA BUSINESS SCHOOL, by decision of France Compétences on 30 March 2020, in partnership with the COLLÈGE of PARIS.

© Photos : Adobe Stock, Siyuan et Kobu Agency – Unsplash, groupe scolaire St François d’Assise et DR

Je m'inscris

Contactez Madame CONSTANTIN : alternance@sfda37.fr
ou téléchargez le dossier de candidature

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